📺FCC Proposes Updates to Commercial Advertisement Loudness Mitigation Act
Implementation of the Commercial Advertisement Loudness Mitigation (CALM) Act
Summary
In this document, the Federal Communications Commission (Commission or FCC) seeks comment on the need for updates to its rules implementing the Commercial Advertisement Loudness Mitigation (CALM) Act. The Notice of Proposed Rulemaking (NPRM) seeks to develop a record to help the Commission and the public better understand consumer complaints about loud commercials. The NPRM seeks input from consumers and industry on the extent to which the CALM Act rules have been effective in controlling and preventing loud commercials on programming provided by television broadcasters and pay TV providers. The Commission also asks about its authority to address loud commercials and the consistency of program volume on streaming platforms. Finally, the NPRM asks what actions the Commission, industry, or standards developers could take in this area to further minimize consumer harm.
Agencies
- Federal Communications Commission
Business Impact
$$$ - High
The proposed rule by the FCC seeking updates on the CALM Act will introduce new compliance requirements for broadcasters and MVPDs regarding commercial loudness. This has financial implications for businesses needing to adapt practices to meet regulatory standards.