🍇Tryon Foothills AVA Established for Wine Labeling
Establishment of the Tryon Foothills Viticultural Area
Summary
The Alcohol and Tobacco Tax and Trade Bureau (TTB) establishes the approximately 176-square mile "Tryon Foothills" American viticultural area (AVA) in Polk County, North Carolina. The Tryon Foothills AVA is not located within, nor does it contain, any other established viticultural area. TTB designates AVAs to allow vintners to better describe the origin of their wines and to allow consumers to better identify wines they may purchase.
Agencies
- Treasury Department
- Alcohol and Tobacco Tax and Trade Bureau
Business Impact
$$ - Med
The establishment of the Tryon Foothills AVA allows vintners to label wines based on geographic origin, affecting marketing and compliance. Wine producers must ensure that 85% of grapes used in such wines are sourced from the AVA, generating possible business opportunities and regulatory compliance considerations.